Blog

Blog

Words Have Power: Why Copywriting Matters for Your Business?

4 days ago

When you hear the word “copywriting” what do you think of? For many, they think this term relates to legal jargon and intellectual property – that’s not the case at all. Copywr...

Continue Reading

A Quick Guide to Promotional Bags

Jan 16

Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional products &...

Continue Reading

Case Study: Wave Hello to Recognition

Jan 09

Item: JAFFA® Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a trip to ...

Continue Reading

Your Customers Won't Want to Remove These Promotional Products From Their Desks

Jan 01

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a coupl...

Continue Reading

Case Study: Safety First

Dec 25, 2020

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a brande...

Continue Reading

6 Helpful Tips to Address Unhappy Customers

Dec 18, 2020

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address.  Responding to unhappy customers seems like a chore. It can be overwhe...

Continue Reading

The Value of Custom Packaging

Dec 10, 2020

When you advertise your business or organization with promotional products, you want those items to be unique, interesting, and memorable. So, shouldn’t that same principle apply to the packagin...

Continue Reading

Beyond PPE: 6 Feel-Good Promo Products for Hospitals

Dec 03, 2020

Although 2020 has been over-saturated with PPE products, hospitals and medical offices still seek other promo product ideas (beyond PPE) to pass out to patients, nurses, and visitors.   Whether ...

Continue Reading

Case Study: Lunchtime Appreciation

Nov 26, 2020

Description: ID Lunch BagIndustry: Health Care / PharmaceuticalWhat it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought their lun...

Continue Reading

Swing, Batter! The Best MLB Promotions

Nov 18, 2020

Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season!  The tradition of these MLB giveaways dates all the way...

Continue Reading

Case Study: Info in a Flash

Nov 11, 2020

Item: 8GB Custom USB 2.0 Flash Drive Purpose: Provide information about the school and programs Audience: Students and prospective students A community college was looking for a unique way to distr...

Continue Reading

Branding 101: Let’s Talk Logos

Nov 04, 2020

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

Continue Reading

5 Corporate Gifts Your Clients Will Love

Oct 27, 2020

Corporate gifts are a great way to thank your clients for keeping you in business. When done right, they can also function as employee rewards/incentives. Here are a few of our favorite promotional pr...

Continue Reading

6 A+ Products for Online Education Courses

Oct 20, 2020

Classrooms have looked very different this year. Who agrees? Notebooks have turned into laptops, desks have turned into dining room tables, and students have kept their distance by learning and study...

Continue Reading

5 Invaluable Marketing Books to Help Grow Your Brand

Oct 13, 2020

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

Continue Reading

Case Study: Don't Run from this Promo!

Oct 06, 2020

Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly memberships. They h...

Continue Reading

6 Products to Include in Every Holiday Gift Basket

Sep 28, 2020

It’s always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thoug...

Continue Reading

Case Study: Beach Balls? Bingo!

Sep 21, 2020

Description: Beach Ball Industry: Tourism What it was purchased for: The customer was looking for a low-cost, family-friendly summer giveaway item to promote their city's summer tourism program in t...

Continue Reading

Case Study: Rock out on the Run

Sep 14, 2020

Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could us...

Continue Reading

Giving Back: The Importance of Corporate Social Responsibility

Sep 07, 2020

Whether you’re putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a bett...

Continue Reading

O Canada! 6 Promotional Products Made in Canada

Aug 30, 2020

From sea to sea, Canada is a large and beautiful country that produces a wide range of products. There are so many Canadian-made products to choose from, but we worked hard to narrow it down to a shor...

Continue Reading

Case Study: An Icy Cool Promotion

Aug 23, 2020

Description: 16 Oz. Swiggy Stainless Steel Bottle Industry: Non-Profit What it was purchased for: The item was purchased for a youth camping trip. The bottles were meant to hold the water for a doze...

Continue Reading

5 Promo Products That Are Bright, Light, and Ready to Excite

Aug 16, 2020

  Looking for some promotional products to outshine the competition? Need some LED magic to illuminate your brand? We’ve got you covered with this selection of super fun promotional produc...

Continue Reading

Case Study: It’s a Date!

Aug 09, 2020

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item that w...

Continue Reading

Case Study: The Write Stuff

Aug 01, 2020

Description: Rumba PenIndustry: AutomotiveWhat it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country.How it was distributed: Pens were ...

Continue Reading

6 Promotional Products That Put Safety First

Jul 25, 2020

Whether it’s on a construction site, warehouse, or a laboratory, it’s always important to help your workers stay safe. Encourage your employees to make safe choices all year long with thes...

Continue Reading

7 Sources to Boost Your Creativity

Jul 18, 2020

Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to get ...

Continue Reading

Case Study: I Was Framed!

Jul 11, 2020

Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wanted a...

Continue Reading

6 Promo Products for the Great Outdoors

Jul 03, 2020

A little branding goes a long way with these promo products perfect for the great outdoors! By adding your logo to these six sturdy items, your brand can be seen on hiking trails, huddled around a cam...

Continue Reading

6 Purr-fect Promo Products for Cat Lovers

Jun 26, 2020

Everyone knows that dogs are man’s best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets...

Continue Reading

Lead a Healthier Lifestyle With These 6 Promotional Products

Jun 19, 2020

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, the ...

Continue Reading

8 Corporate Gifts for Your Employees

Jun 12, 2020

The employees are the backbone of every company. And when your employees have been working hard all year to bring in tremendous results, nothing conveys your appreciation more than a corporate gift. A...

Continue Reading

Case Study: Improve Sales and Traffic

Jun 05, 2020

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their need...

Continue Reading

Case Study: Yes, We Can!

May 28, 2020

Description: Kan-TasticIndustry: Food & BeverageWhat it was purchased for: Fast-food chain giveaway for college football night.How it was distributed: The vendor handed the Kan-Tastic out at the...

Continue Reading

Our Top 10 Favorite Eco-Friendly Products

May 21, 2020

Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The produ...

Continue Reading

Case Study: Wine for the Win

May 14, 2020

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three bo...

Continue Reading

Case Study: Where Has Your Pen Been?

May 07, 2020

  Products Javalina Splash® Pen   Industry Technology   Application Contest   An internet company created a branded website for a promotion called “Where has yo...

Continue Reading

5 Quick Pick-Me-Ups You Can Send Your Employees at Home Right Now

Apr 30, 2020

Show your staff some much needed appreciation while they work from home with these inexpensive and mailable products. While many people are getting used to the “new normal” of working fro...

Continue Reading

6 Calming Products for Skincare Lovers

Apr 23, 2020

The hottest beauty trend of the late 2010s among millennials and Gen Zers was the dewy, bare-faced, minimal makeup look. This “Glossier girl” revolution led to a resurgence in skincare as ...

Continue Reading

25 Insane Facts About Promotional Products

Apr 16, 2020

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

Continue Reading

Case Study: Zip It Up

Apr 08, 2020

Description: Hit Sports Pack with Front ZipperIndustry: Broadcast Media/TelecommunicationWhat it was purchased for: A cellular provider needed giveaways for an event at a major university.How it...

Continue Reading

How to Put Together an Onboarding Kit

Apr 01, 2020

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t just ...

Continue Reading

What Millennials Want (And How to Work With Them)

Mar 24, 2020

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

Continue Reading

7 Promotional Products For Those On the Go

Mar 17, 2020

According to a 2016 AAA Foundation report, American drivers spend an average of more than 17,600 minutes behind the wheel each year. Now, imagine that someone is looking at products with your logo for...

Continue Reading

Case Study: A Cheese-y Promotion

Mar 10, 2020

 Objective A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. ProductCoupon Gatefold Photo FolderPersonalizationRes...

Continue Reading

How to Manage the Workload of a Leader

Mar 03, 2020

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

Continue Reading

5 Unique Rainy-Day Promotional Products to Keep You Covered!

Feb 25, 2020

Unpredictable weather is a shared experience in life. No matter your age, geographical location, job, or personality, it will always rain. These unique and functional promotional products are sure to ...

Continue Reading

Case Study: Health & Wellness Spas

Feb 18, 2020

Products Javalina Jewel® Pen   Industry Health & Wellness Spas   Application Future Visits   A day spa wanted to ensure that its guests always received the royal treatm...

Continue Reading

6 Promotional Products for Music Lovers

Feb 10, 2020

These promotional products will be music to your ears! There are all kinds of music lovers out there, from fans of rock to jazz and everything in between, that would love to get any of these music-the...

Continue Reading

8 Promo Products That Will Kick Start Your Goals

Feb 03, 2020

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physical...

Continue Reading

5 Healthy Tips for Business Trips

Jan 27, 2020

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...

Continue Reading

10 Tweetable Quotes for Motivation

Jan 20, 2020

People love quotes. That’s probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company’s account. How...

Continue Reading

Graphic Design Terms Everyone Should Know

Jan 13, 2020

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

Continue Reading

Case Study: It Takes a Village

Jan 05, 2020

 Objective A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and somethin...

Continue Reading

Cook Up a Storm With These 5 Promotional Products

Dec 29, 2019

There are hundreds of cooking gadgets that claim to make people’s lives easier but many of them end up collecting dust in the junk drawer. We’ve found the best and most useful kitchen prod...

Continue Reading

Your Guide to Promotional Shirts

Dec 22, 2019

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...

Continue Reading

8 Elegant & Engravable Promotional Products

Dec 15, 2019

The promotional products industry has become so successful for one reason: people like free stuff. It’s true! So, how do you know which of the millions of products you want to be associated with...

Continue Reading

6 Things You're Missing out on by Not Using Promotional Products

Dec 08, 2019

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

Continue Reading

Case Study: This Promotional Product is in the Bag

Nov 30, 2019

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock design,...

Continue Reading

Case Study: A Gift to Build a Dream On

Nov 23, 2019

  Description: Medium Pillow Box Industry: Healthcare Personalization The pillow box was modeled after designs used at a charity golf tournament benefitting the hospital. Because children at ...

Continue Reading

6 Snap-Worthy Products for Every Photographer

Nov 16, 2019

Do you know what bokeh means? Aperture? That’s ok if you don’t, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot of t...

Continue Reading

Case Study: A Flavorful Promotion

Nov 09, 2019

  A Flavorful Promotion Boosts This Credit Union’s Popularity   Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case Hi...

Continue Reading

Case Study: A Hole in One Promotion

Nov 02, 2019

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants received ...

Continue Reading

10 Luxurious Products for Your VIP Customers

Oct 26, 2019

Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don’t, just haven't gotten a chance to experience it for free. So, what b...

Continue Reading

Why You Should Be Having More Fun at Work

Oct 18, 2019

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

Continue Reading

5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N

Oct 11, 2019

Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students in ...

Continue Reading

5 Ways to Boost Employee Morale

Oct 04, 2019

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

Continue Reading

Corporate Social Responsibility and the Beauty of Giving Back

Sep 27, 2019

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it?But it doesn&rs...

Continue Reading

Case Study: Charity Fundraiser

Sep 20, 2019

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions to ...

Continue Reading

5 Awesome Recreational Wearables

Sep 13, 2019

Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year long!...

Continue Reading

7 Ways to Take Advantage of Your Lunch Break

Sep 05, 2019

Taking a lunch break is important. It’s a time when you can step away from your computer and have a little “me” time. Your lunch break should be a time when you can unplug and stop t...

Continue Reading

Case Study: It's in the Bag

Aug 29, 2019

Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students who ...

Continue Reading

6 On-the-Go Products for Travelers

Aug 22, 2019

  Being prepared isn't just for the Scouts, it's good advice for anyone who lives life on the go! Add your logo to these hospitality and travel themed promotional products and your customers wil...

Continue Reading

Your Graphic & Web Design Cheat Sheet

Aug 15, 2019

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic...

Continue Reading

Case Study: Pull Up a Chair and Stay Awhile

Aug 07, 2019

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising dollars...

Continue Reading

How to Gain Inspiration in 5 Minutes

Jul 31, 2019

People demand a lot of creativity from professionals these days. We live in the era of media overload, where viral video marketing and colorful infographics have become accepted means of engaging an a...

Continue Reading

Why You Need Promotional Products

Jul 24, 2019

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

Continue Reading

Give Your School Clubs a Boost With These Promotional Products

Jul 17, 2019

School clubs are an essential part of student life, and we’ve got the essential pieces you need to make the clubs a big success. These are promotional products that you can use for both to help ...

Continue Reading

A Lunch That Packs a Punch

Jul 10, 2019

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the ho...

Continue Reading

Emotion and Promotion - The Emotional Value of Promotional Products

Mar 15, 2019

The simple gesture of just bringing a gift to a client or prospect can brighten up their day. They will remember the gesture and your company. They will most likely not throw it out, so if you&rsquo...

Continue Reading

We've Acquired an Award-Winning Graphic Design & Photography Firm in Idaho Falls!

Mar 15, 2019

BLUE PHOENIX BRANDING EXPANDS; ACQUIRES AWARD-WINNING DESIGN FIRM Regional promotional and branding experts, Blue Phoenix Branding, are excited to announce the acquisition of award-winning design fi...

Continue Reading

Some of the HOTTEST Promo Products in the 1st Quarter of 2019, According to MZD.

Mar 15, 2019

    You're not going to find cheap bags or throwaway toys here. Nope. Blue Phoenix Branding specializes in quality, customizable promotional products in Idaho, Oregon, and Utah and w...

Continue Reading

We're UNLEASHED in Idaho Falls

Mar 15, 2019

The Blue Phoenix Launch Party in Idaho Falls was an incredible success thanks to our phenomenal clients, guests, friends, and family who attended our event at College of Eastern Idaho. We showed off...

Continue Reading